that is some serious extrapolating to that metaphorical
exponential end you got goin' on!! i wasn't even thinking
about the motives of the current day owners of "brands"
and/or producers of these goods. i thought we were discussing
how folks from "then" who were once, in your word, "artistes"
somehow traded their motivation for "business". you mentioned
colnago. somehow his current state of things is equal to an enron
situation? c'mon! he's lucky to have created a business model in
which he can remain a part of his love - the sport. you expect him
to stand next to a bench like he did in the 60s? he made the same
choices all builders made in that era. his practices allowed him to
prosper. many others tried it and were less successful.