snipped: (st?ve wrote...)
>"Anyway, i guess the point is to sell steel for the properties
>it has, rather than trying to compare it to what's 'the rage.'
>Trying to make steel do things that it's not good at (being
>light) will likely end up witha lot of dissatisfied customers
>and an even further diminished opinion of the material."

you have to sell yourself and your experiences rather than
the material du jour. don't present a sour grapes 'tude about
the state of things and lament the end of the world as we
know it due to the market trends of the big producers. tell
your clients about your skills. show them the things on your
frames that get you wet and sticky. let your emotion be contagious.